Getting your Export Strategy right in 2016
Will 2016 be a Happy New Year in exports for your business? It could be if this is the year you get your export strategy right and begin to break into lucrative overseas markets. The opportunities are there for the taking – it’s time for SME owners to look beyond the domestic market if they don’t want to get left behind.
It’s often said that the best (perhaps the only) way to grow your business is by exporting. But the big question with this is “how do I get started?” For many entrepreneurs and SMEs, they simply don’t know where to begin when it comes to export strategy.
The benefits of expanding internationally are clear, with exporting businesses on average generating growth rates of over 30% after just two years, but there’s still a whole host of questions that people want to know the answers to when first considering export.
Not only are there time zone differences and logistical and resource issues to deal with but businesses are also worried about how to find new customers and potential business partners. There’s also concerns around how and when they will get paid and how to tackle the language and culture barriers of diverse markets such as Brazil, China and India. Even some EU markets closer to home, e.g. France, Germany, Poland. – have various barriers to overcome.
Don’t make the common mistake of thinking these issues put export beyond the reach of SMEs though. With the right help and support, anyone can seize the opportunity and export! The key to your export strategy is to find the right partner on the ground.
Nowhere is this more true than in the oil, gas and construction sectors in Kazakhstan. Current low oil prices mean that these sectors are looking for innovative products, methods and technologies more than ever. They’re also looking for speed and flexibility – an area where smaller businesses can often beat the larger corporations hands down.
What’s more, support is available to deal with the issues touched on above and any elements of risk can be mitigated by partnering with a company, like Kazopp, which has established contacts and local knowledge. We’re able to help potential exporter SMEs to hit the ground running, without the need to carry out lengthy, time consuming and costly research into a new overseas market.
Get in touch to find out more and make 2016 the year your SME grows through export.
Wishing you a Happy New Year from the team at Kazopp! Or as they say in Kazakhstan – Zana Zhylynyzben!